Burda Direct Online Photo Service Uses Advertising & PR

Ifolor stepped up online marketing Jena, March 10, 2010 – the online photo service commissioned Burda Direct ifolor (www.ifolor.de) with the support of its affiliate programs. Thus, ifolor as one of Europe’s leading online photo services intends to expand its market share. Through the integration of ifolor advertising on partner sites of the Burda Direct affiliate network reach and access the ifolor presences in Germany and Austria should be increased. Ifolor benefits thus of the Burda Direct network, which brings together the largest German publisher networks, TradeDoubler, zanox and Belboon and thus thousands of advertising partners. After intensive several months testing the online photo service has chosen Burda. “The excellent network of partners and the ability to support all major affiliate networks from a single source was crucial for the budget allocation”, explains Thomas Neye, ifolor Managing Director Germany.

“With Burda Direct we now have a powerful partner, through which we at the national and international customer acquisition much cost and time saving.” Burda Direct is place ifolor advertising on several thousand websites and increase the range of ifolor presences. “The greater range will affect positively on the page views as well as on the number of users from ifolor”, explains Michael Wanjiru, project manager at Burda Direct. In addition, a dedicated customer care team is constantly evaluate the ifolor campaigns and optimize them if necessary. Burda Direct Group: The Burda Direct Group – a subsidiary of the media group Hubert Burda Media based in Offenburg/Germany – is one of the leading companies for CRM and cross-media dialogue marketing in Germany. The range of services includes all tasks to direct marketing, database marketing, and customer service and eBusiness and CRM systems. With performance marketing, Burda Direct offers its know-how for customer acquisition and customer loyalty on a success-oriented basis.

More information: about ifolor: Ifolor is 2007 from a merger of Photo color Kreuzlingen AG and its sister companies Fotolabo Club SA and IFI OY. The Group of companies is in Switzerland, in Germany, Austria, Finland, Norway and Sweden on the market for photo printing and dispatch, as well as in the photo online business. Original photo color was founded in 1961 as a photo lab for wholesalers and photo dealers in Kreuzlingen. Ifolor is one of the oldest photo services in Europe and is still family owned. 2006 took over the family business the Fotolabo Club SA of Switzerland and the IFI OY in Finland. the customer base of German Fotolabo Club GmbH was acquired in 2007 in addition. Printable photos free of charge: presse_download contact: Ifolor GmbH Thomas Neye Leutragraben 1 07743 Jena 03641 5733-456 press contact: Tower PR Tina Albrecht Leutragraben 1 07743 Jena 03641 507081

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