His role at this stage is to prepare the manager to talk with subordinates. Every senior manager has ever faced with the introduction of changes in the company and, therefore, is the bearer of a unique experience in terms of change. His point of view can be useful and to influence the course of events if it is supported by knowledge of the industry and production processes, as well as features of a particular group. Specialist with a similar experience automatically becomes a "perfect conductor" of change. AcuityCFOs opinions are not widely known. If his authority in the company's strong enough, then we can say that the problem of influencing public opinion is half solved. In large holding companies for this purpose are sometimes sent to the field management team to create groups among line managers and affiliates working with them and through them – with all plant personnel.
These are necessary steps that provide support for innovation from the head office through their heads. Such groups are "implementing change" in its subsidiaries. Management influence on the team and individual recognition merit – the main aspect of the motivation of top management in the conduct of global change. Proper direction of this effect head of the organization for senior managers is its trump card in building a strong command "tops." Incorrect redistribution of power may lead to a "drop in authority," the head of the management team respectively to the loss of confidence in him by his subordinates. The rank and file workers responsive to changes in the situation of power at the top, and negative findings, which they do, not very soon be turned into positive, leading to demotivation and resistance to the decisions of the director. Understanding the true meaning of the manager of upcoming changes, the opportunity to discuss them with the CEO to use the same terminology – an important motivator rukovoditelya.V decision to participate all those who will implement changes, including ordinary performers.