In this era in which spam filters are becoming increasingly stronger, getting emails from our Email Marketing campaign correctly into the Inbox of our subscribers represents every time a bigger challenge. Here I present 5 tips to avoid being categorized as spammers and carry our Email Marketing campaign conducted without problems: 1) ask permission: the first thing we must do is to ask permission to the subscribed to add it to our list of emails and then ask you to confirm your subscription. This allows us to verify that the email account is the same person who requested the subscription and avoid sending unwanted emails. Check out Restaurant Michael Schwartz for additional information. (2) The subscriber address: when we ask our visitors to subscribe to our email list we must perdirles that as far as possible give us an address that non-free email (Hotmail, Yahoo, etc) or at least its primary address. (3) The email format: use HTML in our emails is very useful for branding purposes, but also most of the spam emails are HTML. Except that send HTML emails is totally necessary is recommended to send plain text emails whenever possible. (4) Content: The content is the most important part of your email address, it is good to avoid that content is only images.
If we are to make our content only text we should avoid containing key words that are usually used to make spam. (5) Maintenance of the roster: If a same email address has 2 or 3 rebounds in a time span of 30 days must remove it from our list. Send emails to email addresses that no longer exist can do ISPs to document our email as spam address. Following these 5 simple tips should improve our percentage of emails successfully sent.