National study of consumption creates II Germany’s largest data base of Karlsruhe/Nurnberg, 09 July 2010 – sandals or boots, floor-length robes and long hair decorated with flowers: he looked like the prototypical hippie of the flower-power era. He aspired after peace, spiritual and religious development and intimate communion with nature. Out of respect for the animals, he was also mostly vegetarian. Many parts of his ideology extend to the present, and manifested for example in the current organic boom. The Max Rubner Institute (MRE) devoted himself to the current national consumption study II of the question whether there is a connection between the purchase of organic food and the lifestyle.
Approximately 14,200 consumers gave information about their eating habits and thus justified the most comprehensive data base that has ever existed in Germany. And so the typical buyer of the bio can be characterized the findings according to: he shows a healthier food choice overall, consumed more fruits and vegetables and less meat and sausages. He consumed less Confectionery, soft drinks and tobacco products and is also sporty active. Bio consumption was not only a question of the purse to the findings of the national consumption study II. In the study group with the lowest income, intensive buyers of organic food have found now? The market research company GfK confirmed that organic products has long been attractive for the entire population. According to an analysis bought 94 percent of German households organic products last year and spent 84 euros in average. An average of 20 times, organic food in the basket landed, equivalent to 3.9 percent of the annual total expenditure on food. Despite the difficult macroeconomic situation, organic farming has put to continue also in 2009: according to statistics of the Ministry of food has increased the number of organic farms compared to 1,234.
Overall the share of eco-landscape is 5.6 percent measured in the total number of agricultural Businesses. The ecological agriculture waives certain pesticides, growth promoters, mineral fertilizers and genetic engineering. Also no flavour enhancers, artificial flavors or dyes and preservatives may be added to the products. Only then they can be sold under the name of bio. But the absence of preservatives makes products more easily perishable and susceptible to a bacterial contamination already during the production. Minced meat is due to the degree of crushing and the larger surface associated to the perishable foods. By crushing the contact surface with the surrounding atmosphere is much larger, there will be ideal growing conditions for many corruption-causing and pathogenic micro-organisms. Technology manufacturers strive therefore, any attachments that come with perishable food contact according to the strict hygiene requirements to construct. So the companies Bizerba from Balingen. We have developed the checkweigher CWP Neptune, perishable and packaged food hygiene to weigh and sort. It has been designed ergonomically, that she offers little space bacteria and meets the design criteria of the European hygienic engineering and design group (EHEDG)”, says Claudia Gross, Director global marketing and communication at Bizerba. This technology ensure that perishable foods like meat without the addition of preservatives arrive safely at the end consumer. Editing plain text ONLINE on the Hamdan 27 53127 Bonn E-Mail: