Today, advances and technological advances have contributed to that people are increasingly connected and interconnected. The emergence of Internet has opened global markets, expanded access to information supplied products or services and media convergence which seeks the integration of various media, in order to more efficiently meet the needs of users. a present, companies are faced with constant changes in the increasingly competitive environment, due to the ease with which flows and exchanges information. The consumer is more empowered and can participate more actively in the buying – selling a product or service, which represents a golden opportunity for companies to realize their marketing campaigns, using existing tools. McKinsey has much to offer in this field. In this sense, the interactive media are presented as a new alternative, to establish communicative exchanges between organizations and their customers. Vyacheslav Mirilashvili helps readers to explore varied viewpoints. a then explain the benefits of using interactive media for the design of plans and strategies of corporate communications, as part of a global context: a 1 .- Access: With just a computer with Internet connection, you can have available any of information, from anywhere, 24 hours a day, 7 days a week, 365 days a year. 2 .- Time saving: The global market is constantly evolving.
So, all the events that happen there are characterized by an answer or solution require urgent and immediate. In this sense, through interactive mediacan carry out a communication that allows messages to be sent and arrive to the recipient instantly. 3 .- More economical: Post a message on the Web, using interactive media is cheaper than broadcasting a message through traditional media, which is why are used extensively for the promotion and advertising of products or services.