World premiere in the Switzerland – Hotels.com launches TV campaign London/Berlin, September 8, 2009 the world’s leading hotel booking website of Expedia, Hotels.com, Inc. group, world premiere in the Switzerland. For the first time in the German-speaking world, dares the leap into offline advertising the hotel expert and presents two animated spots on Swiss television. Today the 10-sec. spots in SF1, SF2 and 3Plus, as well as on the Swiss channels of cable 1, Pro Sieben, RTL, RTL II, sat go. 1 and Vox on air.
For the first time in the history of Hotels.com in German-speaking countries, we opted for advertising in television”, so Alison Couper, head of communication Hotels.com EMEA. So we go”a further step in the direction of expansion of our offline marketing activities in Germany, Austria and the Switzerland, Couper continues. The campaign, which runs over a period of four weeks, starts today at 17:20 in SF2. The TV campaign Hotels.com wants his reputation as a hotel expert for every occasion the book the hotel finds, in the German-speaking market to expand. Therefore, adhere closely to the Visual implementation of the Hotels.com website the TV spots and combine real scenes with animated elements. Holiday is a very personal and individual matter.
“With our spots we reflect our understanding of self, no anonymous hotel booking portal to be, but rather a personal consultant in the selection of the individually suitable hotels”, explains Couper. Responsible for the creative development of the spots Lambie-Nairn from London and jingle jungle from Zurich, media agency Mediacom, Zurich. Campaign contacts at Hotels.com is Simon Dupuy, Marketing Manager. About Hotels.com as part of the Expedia group, which is active in all major markets with a professional team, includes the portfolio by Hotels.com more than 100,000 quality hotels, Bed & Breakfast Hotels and service apartments around the world. A customer finds the same booking for a hotel with another provider competitive rates, paid in advance Hotels.com refunded the difference in price. Hotels.com has one of the largest independent hotel teams in the industry, as well as 1.3 million guest reviews of previous hotel guests who have actually stayed at the hotel. “In February 2009, Hotels.com won the Gold Award in the category best hotel booking site” of Web user magazine. Travelers can book online on deutsch.hotels.