Mobile newsletter professional shape 10 million Germans go now so of course with their iPhone on the Internet as with their PC at home. And more and more people who go surf the Internet and email are getting it. For professional E-Mail Marketing, the increased use of smartphones brings new challenges, because it applies to overcome some technical and design hurdles email marketing on mobile devices work and play well. A fundamental problem when sending newsletters on mobile phones is the transmission speed. Mobile devices, it is tends to be low in comparison with ordinary transmission paths.
Therefore, the amount of data a HTML newsletter should be adjusted always even when the usual kilobytes sizes of newsletters already today in areas of moderate. A customized look of the newsletter is as important as the appropriate amount of data. Newer BlackBerry models, as well as the iPhone today of course support the display of HTML – a clear trend of the Industry. Yet programmed newsletters are not always useful for mobile devices, because unlike with desktop and notebook monitors with average spans from 10 to 24 inches with HTML is very small the area of mobile phones with 3 to 4.5 inches. Therefore the newsletter should not exceed the width from 250 to 300 pixels, so that it is easy to read.
Professional E-Mail newsletter for mobile devices must be particularly due to the small size of the display. A simple and rather limited layout ensures good readability also on the small display of iPhones and BlackBerrys. At best, the letters are black on a white or light-coloured background. Contrasts and clear structures make readable on the display itself blue coded telephone numbers. Left should color design well distinguish themselves from the remaining text, so they are good to recognize in the small representation. The number of characters from the left should be as low as possible, because some older devices have no shortcut function that a tight link in a Represents the form. A single-column structure of the text is clearly and also contribute to the readability. A series of about 35 characters makes it possible for the reader to capture the text with minimal scrolling. Images should generally support the statement of the text and the objective of the newsletter. The question of the correct image or whether any images should be used, is of particular importance because of the low resolution of displays of mobile devices, of course. Respected these principles, nothing in the way is a successful email marketing on mobile devices. Learn more about professional mobile email marketing there h leistungen/e-mail-marketing/mobile-e-mail-marketing.html. Contact: marmato GmbH Nadja Brislinger Wilhelmstrasse 4 70182 Stuttgart 0711/248490-26 on marmato that marmato GmbH is one of the largest advertising agencies for E-Mail Marketing in Germany. The industries ranging from full-service modular solutions to your own Campaign Manager limelight. All services related to performance marketing are realized in three other units. The range of services extends from search engine marketing and optimization about social media marketing and online Public Relations. With, one of the largest press platforms of in Germany belongs to the marmato GmbH. The Agency headquartered in Stuttgart operates worldwide since 2005 and implemented online marketing projects for numerous renowned companies in all industries.
